Abstract
In Korea, tourism demand for elderly people is increasing due to an aging society. It is widely accepted that the following six product attributes are important in group package tours: tour guide services, accommodations, food services, transportation, tourist attractions, and shopping. This study investigated the effects of the six product attributes of group package tours on word-of-mouth in the context of senior group package tours. In addition, this study examined the differences of the six product attributes of group package tours based on senior tourists’ demographic characteristics. For this, data were collected from 331 elderly tourists who had traveled abroad on a package in Korea. The data analysis results indicated that tour guide services, accommodations, and food services aid to enhance word-of-mouth. In addition, the results of t-test and one-way ANOVA revealed that there were partially statistically significant differences in the product attributes of group package tours based on education level and marital status.
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