호텔고객이 지각한 관계편익이 고객만족과 고객시민행동에 미치는 영향

Abstract

The purpose of this study is to investigate the effect of the relational benefits of hotel companies on customer satisfaction and customer citizenship behavior. Customer satisfaction is improved through the provision of related benefits. This customer satisfaction increases the level of customer citizenship behavior. Customers seeking customer citizenship behavior do not want formal rewards In other words, pursuing non-role-related behavior and seeking to improve the relationship with the hotel company. Therefore, the hotel company can easily construct the relation marketing by providing various convenience and fashionable benefitsAs the dynamics of the environment increase, hotel companies should provide customers with good relations. This can lead to a competitive advantage. Therefore, this study surveyed customers who experienced hotel. Research shows that economic benefits do not affect customer satisfaction. Also, social benefits, psychological benefits, and customer benefits were found to be influential. Relational benefits have also been found to affect customer citizenship behavior Finally, customer satisfaction has been found to affect customer citizenship behavior. This study suggests that hotel companies can offer customers more granular benefits and survive in a highly competitive environment