항공사의 기내안전 브리핑 유형에 따른 기내안전 지식, 기내안전 태도, 기내안전 행동의도 비교

Abstract

The purpose of this study is to find out the differences in Cabin safety knowledge, Cabin safety attitude, and Cabin safety behavioral intention, depending on the type of new Cabin safety briefing video with celebrities and the existing Cabin safety briefing video. From 19 to 30 April 2021, a total of 116 students majoring in aviation tourism services at a two-year college and a four-year college were divided into two groups, and experimental designs were conducted on them. The final 109 questionnaires were used for empirical analysis, and Frequency analysis and Independent samples t-test were conducted. The analysis found out that there were partial differences in Cabin safety knowledge, Cabin safety attitude, and Cabin safety behavioral intention depending on the type of Cabin safety briefing. To be specific, the new type of Cabin safety briefing was found to be more effective than the existing type of Cabin safety briefing. Based on these findings, airlines and management proposed ways to effectively deliver Cabin safety information to passengers before the flight, and theoretical and practical implications were discussed.