Abstract
Innovation plays a decisive role in the long-term perspective of an enter-prise. The relevance of the research topic is determined by the need for knowledge and understanding of the theoretical foundations and patterns of formation, structure, sources of increase, assessment methods and directions for the effective use of innovative potential. This knowledge will make it possible to evaluate and develop new areas of innovative activity of the enterprise. Also form an effective strategy for the innovative development of the enterprise. This is a prerequisite for its competitiveness. The purpose of the study is to determine the components of the innovative potential of an enterprise and analyze approaches to assessing the innovative potential of an enterprise in order to effectively manage its development. Innovation potential is the main category that reflects the state of the innovation component in the development of any enterprise. The author's approach to defining the components of the innovative potential of an enterprise is presented. The review of the factors influencing the formation and development of innovative potential is carried out. Assessment of innovative potential is a complex task that requires an integrated approach. The purpose of assessing the innovative potential is to obtain complete and objective information about the state of internal subsystems, which is necessary for the successful innovative development of all enterprise subsystems. A review of modern methods for assessing the innovative potential of an enterprise is carried out. There is no consensus on the issues of assessing and predicting the level of innovation potential and the effectiveness of innovation activities of enterprises. When considering the techniques, the general disadvantages inherent in most theories were highlighted. The conclusion is made: when assessing the innovative potential, it is necessary to take into account the innovative capabilities and the current level of innovative activity of the enterprise. The information processing process is the final stage of the analytical work to assess the innovative potential. Information processing techniques and techniques are important elements in conducting an assessment.
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