國際旅客城市文化觀光與目的地意象、遊憩效益之研究- 以越南河内為例

Abstract

In the twenty-first century, the trends of global tourism related to intellectual culture have become a vital component of tourism development. In addition, the development of cultural tourism industry is not only a global phenomenon, but also the most important measures of economic activities in a international city. Along with the development of world tourism Industry, VietNam government pays much attention to the development of the tourism industry.Although the socialist republic of country (Socialist Republic of Viet Nam), has a long cultural history dating back to 4000 years ago (especially is Hanoi –the Viet Nam’s ancient capital of the millennium history) and rich natural resources, diversity of dietary, special construction. In Asia, become an attractive tourist destination. Based on actual survey data, then recalled 518 valid questionnaires. Confirmatory descriptive statistics , factor analysis, ANOVA, and correlation analysis were used for data analysis. According to my statistics, showed significantly differences between the background information (age, occupation, nationality, etc) of foreign visitors and Hanoi's destination image , participation in cultural activities. Moreover, The significant positive impact between Hanoi's destination image and participation in cultural activities with recreational benefit ; The significant positive impact between Hanoi's destination image with participation in cultural activities. Finally, the finding of this research would be helpful to the understanding ofdestination image for Vietnam’s Hanoi capital. It also provided VietNam Government with a better understanding of the foreign tourists for its travel benefits, cultural activity participation. Planning strategies for cultural tourism development of Hanoi can be formed and enhance visitors to gain various recreational benefit during their stay in Hanoi.