Abstract
The article considers the discursive characteristics, structure and special pragmatic orientation of a professional blog, which is a special virtual framework providing an individual with the possibility for self-expression and interaction with the society. Professional blogs of the American blogosphere served as the research material. The study focuses on communicative means, which are tools to achieve the author’s communicative goals. The paper identifies the peculiarities and principles of electronic communication in blogosphere at compositional, stylistic and lexical levels.
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