블록체인 어플리케이션을 통한 보험 거래

Abstract

This paper discusses the necessity for introducing blockchain technology into insurance sales channels. We focus on two factors that have hindered the sustainable development of the domestic insurance industry. The first problem is that insurance companies’ profitability is on the decline and the second issue relates to information asymmetry problems besetting insurance sales channels. The channels are heavily concentrated on general agencies (GA) but the GA channel has been characterized by problems such as incomplete sales and high termination rates. Due to the advantages of blockchain technology such as the transparency of information and reduction in transaction and security costs, insurance sales channels such as GA can help reduce insurance companies’ business costs and alleviate information asymmetry by adopting blockchain technology. Thus, in this paper, we discuss ways to utilize applications using blockchain platforms in insurance sales channels. This paper also introduces the web-based blockchain application of International Business Machines (IBM) and suggests that various stakeholders of insurance can interact through blockchain applications.