ОСОБЕННОСТИ ИСПОЛЬЗОВАНИЯ ИМИТАЦИОННОГО МОДЕЛИРОВАНИЯ ДЛЯ ПРИНЯТИЯ УПРАВЛЕНЧЕСКИХ РЕШЕНИЙ ПО РАЗВИТИЮ ПРЕДПРИНИМАТЕЛЬСКОЙ ДЕЯТЕЛЬНОСТИ НА ПРИМЕРЕ ТОРГОВОЙ КОМПАНИИ

Abstract

Currently, for the effective development of any company, modern information technologies and information systems are used, including for making up-to-date decisions on the management of processes and personnel. In the context of the digitalization of the economy, special attention is paid to the business processes of interaction with clients of companies whose main goal is to increase the client base. In modern economic conditions, small business in Russia is developing steadily. Particularly relevant is the use of modern information technologies, which contribute to increasing the company's competitiveness, making new economic decisions, forming relevant strategies for the production and sale of products, goods, services, and building and retaining a customer base. To improve interaction with customers and the development of small businesses, the use of simulation modeling of queuing systems is of particular importance. In this study, used the GPSS World Student modeling environment, which allowed us to analyze the queuing system using the example of a grocery store. Computational experiments using the prepared simulation model have shown the direction of optimizing the number of points of payment for purchases when interacting with customers. Also, a preliminary forecast of the economic efficiency of the company with a different amount of used cash registers was carried out.