Abstract
The paper studies specific characteristics of the music videos containing a choreographic component. Different viewpoints on the notion of corporality have been analysed and its significance for understanding conceptual and axiological aspects of the song text, as well as specific features of contemporary dance from the angle of its influence on the audience. Further we give a general description of the study material, which includes 20 music videos in different styles. Then the researcher gives detailed analysis of the videos in which the choreographic visual component carries out the function of illustration, symbolically conveys the conceptual meaning of the song lyrics or is in the contrast relations with it. The research has also revealed the cases of visual choreographic component performing the complementary function by way of adding extra semantic aspects to the meaning of the song, as well as the function that can be called “providing a storyline”, where the visual component is characterised by absolute novelty in relation to the verbal component or the song lyrics. Such parameters as correlation between the verbal and the visual components of a music video, functions of the choreographic visual component and the specifics of conveying conceptual information by means of dance movements in a music video have been investigated.
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