ОБРАЗ УКРАЇНИ У ЗМІ ФРАНЦІЇ

Abstract

The article deals with the problems of forming the image of Ukraine by the world mass media, on the example of France’s mass media. The factors influencing the tonality of publications, and the difficulties in creating the external image of Ukraine in the French media are determined. The article is aimed at the study of theoretical studies on the image of Ukraine in the mass media of France. The paper also examines literature that reveals the mental image of Ukrainian civilization, and presents a study on this topic. It also indicates the influence of positive and negative features of the socio-political situation in Ukraine on the international image and the formation of a national image. In particular, the issue of the image of the state, which is shaped by the media and their role in this process, is considered in the paper. Attention is paid to the features of the information component of the image of the state. The attention is paid to the basic methods and means of forming an image, as well as the influence of information technologies and mass media on the creation of this or that image of the state. The features of media relations and political image of the state are revealed. The communication of the socio-political situation and information that exists in the information-only France, which serves as a partner in many important issues for Ukraine, is systematized. The article also examines the growing role of the media in shaping the country’s internal and external course. The article comprehensively examines the features of the coverage of Ukrainian events in the French media, the factors of their formation and methods of influencing the public opinion of the external information space. The values of the Ukrainian factoring for interethnic processes through the materials of mass media in France and its use for creation of the foreign policy image are determined. Key words: image of Ukraine, international image, information space, France, media.