Abstract
In the present work, we discuss reasons and solutions for the insufficient inclusion of sustainable con-struction standards in Russia as a factor in intensifying innovation-driven growth of regions and the entire country. A comparative analysis was conducted to assess the current level of innovative devel-opment, as well as the degree of implementation of environmental projects in the construction indus-try. It was found that "green" technologies are yet to be implemented in domestic practices. One major reason comprises undeveloped environmental certification standards, which was confirmed by compar-ing domestic and foreign practices using mathematical methods. The main directions for solving the identified problems include increasing state interest in implementing environmental projects, forming necessary staffing and resource support for transforming the construction industry as a condition for enhancing the innovation activity in regions and justifying the efficiency of "green" construction. The implementation of the above approaches will improve environmental construction in the country, at the same time as creating favourable conditions for its innovative development.
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