기업가적 태도가 대학생의 주식투자행태에 미치는 영향

Abstract

The stock market, where stock investments are made, is deeply related to the economy. Through the experience of participating as shareholders in the stock market, college students have the opportunity to naturally analyze domestic and international political and economic situations and gain indirect experience in corporate management. Meanwhile, the stock market is an important market that helps raise funds for companies and create assets for investors, and raising funds through investments in the entire IPO series serves as a growth engine for startups and boosts innovation through entrepreneurship. Innovation and globalization of digital technology have further increased uncertainty in the stock market, but have also provided companies and investors with opportunities to create new value. In this regard, it is better to verify the investment behavior factors of young people looking for opportunities to realize expected profits through the stock market, where risks and opportunities coexist, and to investigate the potential to seize new opportunities and connect them to innovation activities. This will be the key to designing good policies.
 The purpose of this study is to examine whether the entrepreneurial attitude of creating new value through innovation activities even in the face of future uncertainty influences stock investment behavior. Startup competency, entrepreneurial intention, social values, and entrepreneurship education are We also examined whether there was a moderating effect. For this purpose, an empirical analysis of the research hypothesis was conducted targeting 215 college students representing the young population.
 Looking at the research results, first, it was confirmed that college students' entrepreneurial attitude has a positive influence on stock investment behavior. Second, the moderating effect of entrepreneurial capabilities was confirmed between entrepreneurial attitude and stock investment behavior. Third, the experience of taking entrepreneurship courses, which was examined as a control variable, confirmed that the more students took the course, the more their stock investment behavior increased.
 This study is significant in that it examined the cross-relationship between entrepreneurial attitude, education, and financial investment behavior from an entrepreneurial perspective rather than the investor perspective of existing research, and that college students' entrepreneurial attitude and resulting capabilities are important not only for starting a business, but also for starting a business. It also provided theoretical and practical implications that it could be applied as a means to achieve personal wealth.