МЕХАНІЗМ СОЦІАЛЬНО-ВІДПОВІДАЛЬНОГО ІНВЕСТУВАННЯ НА ПІДПРИЄМСТВАХ

Abstract

The article further develops the provisions on the mechanism of socially responsible investment in domestic enterprises. After all, Ukrainian companies are obliged to work in conditions of increased competition in the markets, as well as social and environmental crises, which contributes to the search for new management solutions. One of the areas of enterprise development may be to increase their social responsibility through the use of socially responsible investment. The scientific researches of foreign and domestic scientists on certain elements of socially responsible investing are investigated in the work. The general principles, as well as the components of the organizational and economic mechanism of socially responsible investment are highlighted. The following elements of the mechanism of socially responsible investment of Ukrainian enterprises are proposed, which includes: purpose, principles, subjects and sources of investment, as well as the relevant stages of socially responsible investment. The following principles of the mechanism of socially responsible investment in the enterprise are allocated: purposefulness, continuity, complexity, responsibility, environmental friendliness, balance, efficiency. Individuals or legal entities, the state and international organizations can act as subjects of socially responsible investment. Among the sources of investment, it is proposed to distinguish between private and public. The process of implementing socially responsible investment in the enterprise includes the following stages: preparatory, analytical, basic, control, final. The list of the basic actions which should be carried out at each of the stages of the introduction of socially responsible investment is resulted. The mechanism of socially responsible investing offered in the researched can be supplemented depending on the specificity of activity of the enterprise. The obtained results deepen the understanding of the need and consistency of socially responsible investment in domestic enterprises. That will allow the management of Ukrainian enterprises to understand the specifics of socially responsible investment, as well as to develop certain projects to attract relevant investors.