영.유아복 세탁에 관한 소비자 행동 연구 - 세탁기 유형별 비교 -

Abstract

The purpose of this study was to investigate consumer`s behaviors on the laundering of baby`s clothing according to washing machine types. The subjects were 255 consumers with babies(0-2 years) in Korea. The data were collected with a self-administered questionnaire and analyzed by Chi-square test and multiple response analysis, and SPSS 12.0 statistics package was used. Consumers were separated into two groups according to washing machine types with general pulsator type and drum-type. Consumer`s behaviors between general pulsator type group and drum-type group of washing machines were also examined. The results of this study were as follows. In the consumer satisfaction for washing machine, mostly drum-type group of consumers were satisfied with their washing machines. As the reasons of washing machine`s dissatisfaction, noise, washing time and low washing efficiency were high in the pulsator type group, and washing time, noise and high price in the drum-type washing machine group. The consumers concerned about separation of clothing and laundering label while they washed laundry by washing machine. However, they didn`t separate clothing because the small volume of laundry and a long washing time. The most interest and required thing of consumers was complete rinsing without any detergents used in washing as well as the removal of soils for baby`s clothing regardless of two washing machine types. And they complained food soils like milk and mother`s milk etc. were not completely removed by washing machine. As a whole the washing frequency of baby`s laundry was once per a day and the rinsing also more than three times per a laundry. Most of the consumers used a private detergents for baby`s clothing(detergents for baby`s clothing only), and preferred to the high or boiled temperature washing as a desirable baby`s laundering. There were significant differences between general pulsator type group and drum-type group of washing machines on the laundering of baby`s clothing in this study.