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Abstract

Abstract. The article is devoted to the elaboration of scientific and practical recommendations for improving the methodological tools of motivational management in terms of technologies for assessing the professional development of staff and increase its competitiveness. It is determined that the new business conditions in the context of global innovative changes, digitalization of the economy require a reorientation of motivational management technologies in Ukrainian enterprises in favor of enhancing the professional development of staff and increase its competitiveness. On the basis of the theoretical analysis the essence of concepts "professional development", "competitiveness of the personnel", "motivation of professional development", "technologies of motivational management" is deepened. A scientific and methodological approach to assessing the professional development and competitiveness of employees is proposed, which allows to determine whether the existing competencies match the requirements. Advantages of elaboration: 1) the methodological approach allows the employer to make their choice in the labour market in favor of those professionals who have advantages in the necessary professional competencies, which is important for the intensification of innovative activity; 2) employees, receiving the relevant evaluation results, are aware of the direction in which it is necessary to develop, forming their professional competencies to match the demand of employers in a competitive environment; 3) the outlined approach is flexible and universal, because under conditions of logical changes in indicators and requirements of the employer, its methodological basis can be used to improve the technologies of motivational management in various spheres of labour activity; 4) taking into account the results of evaluation by the system of labour incentives will promote healthy competition between employees, intensify their work behavior and strengthen the focus on professional development, creativity and initiative. Thus, the practical application of the proposed methodological approach opens up additional opportunities for improving the technologies of motivational management in the enterprise and enhancing the professional development of staff. Key words: professional development, competitiveness, motivation of professional development, technologies of motivational management.