Abstract

Relevance: The article is devoted to the socio-philosophical comprehension of the personal identity problem in the Internet. The situation of our time, characterized by “fluidity,” the variability of self-images, “masks”, has a resemblance to virtual space, which allows the individual to “try on” various social roles. The problem of personal identity requires a socio-philosophical understanding in the modern world. Purpose: to reflect the modern vision of sociologists and philosophers of the concept of personal identity, to identify the main characteristics of personal identity on the Internet. Methods of research: The theoretical and methodological basis of the study is the structural and constructivist approach. This approach is based on the conception that identities are the construct of the personality itself, they can be transformed depending on the individual’s choice, while the structure of society is determined by the identities system. The main results: A modern individual can be described as an individual of mass information consumption. The study of modern socio-philosophical works of the concept of personal identity allows us to determine the following characteristics: variability associated with social context; procedural nature; structure planning; reflexivity; categorization; selection. Scientific novelty of the study lies in the author’s position, according to which the key characteristics of personal identity include: variability related to the social context; procedural nature; construction; categorization; choice. Directions for future research: in further research, the problem of personal identity in the conditions of Internet communication will be considered by us in the context of the dichotomies “private-public”, “I-Other”, which will make it possible to understand how personal identity is formed and transformed in the modern Internet.

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