Abstract
The purpose of this study is to establish the structural relationship between the boxing club’s servicescape to customer response, customer trust, and customer satisfaction. 300 customers from six boxing clubs located in Seoul and Gyeonggi-do were selected. Two of these were excluded in the report, as they were judged to be insincere. Data processing was conducted with SPSS 25.0 and AMOS 23.0 for frequency analysis, reliability analysis, verification factor analysis, correlation analysis, and structural equation model analysis. The results of this study are as follows. First, the boxing club’s servicescape was found to have a positive impact on customer responses. Second, the boxing club’s servicescape showed to have a positive impact on customer trust. Third, the boxing club’s servicescape displayed a positive effect on customer satisfaction. Fourth, boxing club customer responses did a present positive impact on customer trust. Fifth, boxing club customer responses had a positive impact on customer satisfaction. Sixth, boxing club customer trust did have a positive impact on customer satisfaction.
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