ОСОБЛИВОСТІ ЗАСТОСУВАННЯ ПРОЄКТНОГО ПІДХОДУ ЯК ІНСТРУМЕНТУ АНТИКРИЗОВОГО УПРАВЛІННЯ ПІДПРИЄМСТВОМ

Abstract

This article is devoted to the consideration of the issue of possibilities for the application of the project approach as a tool of the anti-crisis management system of the enterprise. The essential aspects of anti-crisis management as a separate direction of management activity at the enterprise are considered. Within the framework of the work, the main problems of the formation of effective anti-crisis management systems among domestic enterprises have been identified, which are becoming increasingly important in the context of the instability of the external environment. The content of the project approach to the implementation of management is analyzed, which consists in ensuring the structuredness, consistency and efficiency of the process of implementing certain measures of an organizational or economic nature. The main levels are highlighted within which the project approach is advisable to use, namely the methodological level, the resource level and the organizational level. The possibilities of effective integration of the project approach into the system of anti-crisis management of the enterprise have been substantiated by comparing and detailed characteristics of the basic needs of anti-crisis management, arising from the existing problems of its implementation, together with the key properties inherent in the project approach. The main groups of stakeholders interested in using the project approach in anti-crisis management of an enterprise have been identified, which include shareholders and owners, creditors, top management, personnel and consumers of the enterprise's products. The key features of the project approach in the system of anti-crisis management of an enterprise are characterized from the standpoint of potential positive impacts during its implementation in business practice, and potential constraints that can interfere with the relevant processes are analyzed. The sequence of implementation of the integration of the project approach into the system of anti-crisis management of the enterprise has been developed, includes six stages for the development, preparation, planning, implementation, control, assessment and adjustment of the corresponding process.