Abstract
Politeness formulas in the English language are interpreted in the light of a new holistic conception of the language as a form of a human’s cognitive activity aimed to fit him into the environment. Interpretation of the language as a means of adaptive behaviour draws attention to situational, or speech context and the peculiarities of perceiving a human as a subject of cognition. The author shows that the statement softens and becomes less categorical due to a human’s consciousness detachment from the process of speaking in the moment of speech, which occurs as a result of opposition of the speaker’s conceptual knowledge and the observer’s phenomenological knowledge.
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