創業家人格特質、風險認知、創業動機、創業策略、環境因素與經營績效之關係研究 - 以中國青年創業協會總會為例

Abstract

This study aims to explore the entrepreneur's personality traits, risk perception, entrepreneurial motivation, business strategies, environmental factors and business performance relationship in order to provide practical entrepreneurial, business advice and reference to academic research. Samples are Member of the China Youth Career Development Association and the national chairman of the China Youth Career Development Association. Send 300 copies and valid questionnaires were 224. According to statistics, a total of 152 valid questionnaires, 71 questionnaires were invalid, 1 questionnaire was expired, and the effective rate is 50.7%. Use Excel 2003, SPSS 12 statistical software to descriptive statistics, reliability analysis, factor analysis, canonical correlation analysis, regression analysis and other statistical methods for empirical analysis. According to the results, there is no significant between entrepreneurial personality traits and business performance. In this study, sample infer the incumbent entrepreneurs that entrepreneurs of the personality traits still tend to friendly social type, trust-based organization, conservative tension-type. People who have three kinds of personality traits are more suitable for business. Entrepreneurs' perceptions of risk for business and entrepreneurial motivation have a significant impact. Environmental factors on business and business performance have a significant influence. In addition business strategies have a significant impact on business performance and Personality traits support some part of business strategy. Findings from this study show there is no business can be determined to get a higher business performance. In the differentiation strategy and Strategies to enhance the degree of recognition for business performance, long-term stability strategy show a negative relationship with business performance. It shows the monopoly and one-stop productions are not suitable for the hereditary entrepreneurs. The entrepreneur must be flexible to adjust to local conditions at any time and to develop differentiated strategies fan base will have a higher business performance in this rapidly changing and highly competitive market