СЛАКТИВІЗМ В УКРАЇНСЬКИХ ІНТЕРНЕТ ПРАКТИКАХ

Abstract

This work is devoted to the study of the concept of «slactivism» in Ukrainian and foreign scientific discourse. The main purpose of this work was to clarify the directions of interpretation of slactivism and the definition of characteristics to identify its manifestations in the practices of Internet users, including Ukrainian citizens. As a result of the analysis of scientific works two directions of slactivism research were defined: positive and negative. At the heart of this opinions polarization is the consideration by scientists of the results of users behavior and its impact on the regulation of socio-political problems of society. It has been found that slactivism is a form of behavior of Internet users that not have or do not have a significant impact on the regulation of socially important issues. Slactivism on the scale of socio-political Internet behavior was located in the middle between activity (effective behavior) and passivity (inaction). Activities on the Internet in the framework of this form of socio-political Internet behavior are defined as simple and uncomplicated, in particular, «likes», reposts, subscriptions to events on social networks, watching videos and other. In order to structure these manifestations of behavior, the forms of slactivism were analyzed: clictivism, charitable slactivism, political slactivism and sympathy slactivism. In the context of this typology, another form of slactivism has been added, which is associated with Internet communication – communicative slactivism. In order to solve the tasks of the study were identified the indicators that allow to interpret slactivism in the behavior of Internet users, as well as to distinguish it from activity on the Internet. Such characteristics are: resource provision of online behavior; legitimacy of behavior on the Internet; the presence of the goal and the level of its achievement; level of civic culture and digital literacy; motivation to behave on the Internet; solidarity of online behavior; the identity of the user who exhibits the behavior; the specifics of the reward for the behavior; availability of an Internet campaign to mobilize citizens; the degree of risk of behavior on the Internet. Existing studies in Ukraine that directly related to or were related to the issue of slactivism were analyzed. It was found that the issue of slactivism is practically not considered in the Ukrainian scientific discourse, there is no theoretical and practical basis for the proper definition of this phenomenon in the context of the Ukrainian virtual space.