Abstract

Background: The existing tradition of the state's extensive presence in the market for social services as a provider and guarantor of their minimum necessary amount has formed a set of corresponding consumer expectations, and this market is one of the most difficult objects for transformation, because it is a market where goods with very special properties are circulated. These goods are to be consumed by people regardless of their income. Liberalization of the market of social services forms an opportunity to organize competitive interaction between economic entities of all organizational and legal forms and forms of ownership in the process of meeting the basic needs of modern society, as well as initiates a dynamic expansion of the range of social services offered to consumers. Purpose: To analyze and evaluate the prerequisites and state of development of the social services market in Ukraine in the context of reforming the social service system. Methods: Theoretical method - to analyze the works of domestic and foreign scholars. Forecasting method - to develop forecasts for the development of the social services market and reform of the social services sector, to identify possible risks. Results: Having analyzed the reform of the social services system in Ukraine, we were able to identify the problems of creating a market for social services and highlight the main aspects of reforming this system. Conclusion: Conclusion: Thus, the results of the study confirmed the need to reform the system of social services provision by creating a market through the denationalization of the "budgetary sphere" and the involvement of socially oriented organizations and commercial structures. Keywords: Social services, social services market, risks of providing social services, administrative barriers.

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