Abstract
A trademark is an intellectual property and recognizable sign, design, or expression that identifies goods and services of a particular business entity from those of others. Despite the application potential of trademark data that contain information about products and services firms are providing into the market, business intelligence that supports decision making with insight generated from trademark data remains an unexplored research area. Therefore, for the purpose of facilitating trademark data-based analytical studies, this study 1) introduces the trademark system and the trademark data structure, 2) presents simple but exemplary applications, such as competitive firm analysis and corporate business portfolio analysis, using the Korean trademark data, and 3) lastly discusses future research issues for trademark data-based business intelligence. We believe this study will contributes to follow-up research and researchers, by providing applications and research issues in the field of trademark data analytics.
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