여중고생의 화장에 대한 사회·심리적 기대효과가 자아존중감 및 화장행동에 미치는 영향

Abstract

This study was conducted to find the effects of social and psychological expectations on the makeup behavior of middle and high school girls who were growing into prospective adults. The research was based on prior studies of the social roles and social behaviors that are actively expressed, not as a means to improve their appearance, or self-respect through makeup behavior. The survey was conducted on 300 middle and high school girls, and the technical statistics, correlation, and linear regression analysis were implemented using the SPSS WIN 21.0 program. The results and contents of the study are as follows: First, the higher the social and psychological expected effect, the higher the sense of self-respect. Second, the higher the social and psychological expected effect, the more enjoyable the change is due to subjective makeup behavior. Third, the higher the sense of self-respect, the more fashionable the makeup behavior is. Girls' high school students have high expectations for makeup, and due to the higher expectations, they more actively take makeup actions, and the higher self-respect, the more they show their individuality and make up for their shortcomings. With in-depth research that takes into account the personal characteristics of female middle and high school students, the older generation is the basic data for understanding the culture of female middle and high school students as well as a basis for understanding the psychology of female middle and high school students.