أستراتيجيات الموارد البشريه وانعكاساتها بتحقيق الميزه التنافسيه المستدامة

Abstract

Human resource management is one of the most important functions of management ‎because it focuses on the human element, which is considered the most valuable resource ‎for management and the most influential in productivity at all. Rather, the productivity of ‎the organization depends on the extent to which business organizations possess qualified ‎individuals who are considered among the competitive sources on which the organization ‎depends within the business sector. Business companies are not a competition within the ‎financial sector or profits, but competition is based on the extent to which any ‎communication company owns the human resource that works to add value to the ‎organization, which in turn works to increase the profits of companies, hence the ‎importance of the study in terms of taking into account the strategies used in resource ‎management Human resources and their impact, considering the human resource as a ‎sustainable competitive advantage. As the study was conducted on two companies, ‎including telecommunications in Dohuk governorate, Asiacell and Korek Telecom, the ‎researcher distributed approximately (40) forms, and (30) forms were retrieved from the ‎research sample represented by the administrative leaders in the study sample, which ‎were randomly selected as a sample from the study population. represented by ‎telecommunications companies within the governorate of Dohuk, or as the study used the ‎questionnaire as a performance to measure its variables and the extent of the impact of ‎strategies on sustainable competitive advantage, and the data was analyzed by relying on ‎the ready-made program (spss)). After the analysis, the study reached a set of ‎conclusions, the most important of which are:‎ ‎1- There is a significant correlation between human resource strategies and sustainable ‎competitive advantage, especially in the training dimension, both at the macro and micro ‎levels ‎2. There is a significant effect of statistical significance between human resources ‎strategies and sustainable competitive advantage at the micro and macro levels of the ‎study sample.‎ Keywords: human resources, competitive advantage, planning, intellectual capital, ‎motivation.‎ "