МАРКЕТИНГОВО-ЛОГІСТИЧНИЙ ПІДХІД ЩОДО РОЗВИТКУ ТРАНСПОРТНО-ЛОГІСТИЧНОЇ ІНФРАСТРУКТУРИ ПІДПРИЄМСТВ ЗАЛІЗНИЧНОГО ТРАНСПОРТУ

Abstract

The development of transport and logistics infrastructure in the railway sector enterprises Ukraine, as noted earlier, is a matter of national importance, the resolution of which will affect the overall socio-economic situation in the country and provide quality improving performance of railway undertakings. Today transport existing facilities and logistics infrastructure of railway undertakings not allow for integrated transport and logistics services, and, accordingly, the process of transport and logistics service takes place in the absence of complete unity technological organizations and all participants of the transport process.The article substantiates the need for the development of transport and logistics infrastructure of railway transport through the use of marketing and logistics approach. The features of the formation and use of marketing and logistical approach in the transport sector. Determined and disclosed in detail the principles of marketing and logistics approach. Compiled generalized scheme of marketing and logistical approach to the development of transport and logistics infrastructure of railway transport.