Тенденції розвитку об’єднаних територіальних громад – як туристичної дестинації

Abstract

Abstract. Introduction. The article is devoted to the development of a tourist-hotel administration in the united territorial communities of the Southern region of Ukraine. The processes of development designed to improve business culture and community hospitality, improve tourist infrastructure and implement programs, projects and concepts. Purpose. The purpose of the article is scientific and theoretical substantiation and implementation of the approaches of the united territorial communities to improve the business climate, creating conditions for the development of tourism and hotel business in the territorial communities of the Southern region of Ukraine. Results. The article explores the main directions of formation and development of united territorial communities - as a tourist destination. Disclosure of the concept and essence of a tourist destination. The tourist potential of the Southern region of Ukraine is described and it is noted that for the formulation of tourist destinations on the basis of territorial communities it is necessary to take into account that the destination is a geographical area, to serve tourist clients of certain travel segments. The approaches of the united territorial communities to improve the business climate, create conditions for the development of tourism and hotel business in the territorial communities of the Southern region of Ukraine are substantiated. It is established that the tourism industry and one of its main areas of development is a tourist destination. The types of tourism are described and it is noted that the development of tourist infrastructure is crucial in the attractiveness of the destination, as well as the created tourist product that should be more accessible to consumers than in similar resorts in other countries. An important approach and basis for the formation and development of tourist destinations is the legal support and assistance of state and local authorities to approximate the legislation of Ukraine in terms of improving the legislation to the law of the European Union. Also in our study it was noted that for better disclosure and realization of the tourist potential of the Southern region of Ukraine, in our opinion, it is necessary to apply a process approach that simplifies the multilevel hierarchy of organizational structures and improves the management system in increasing competition. Local governments need to improve the strategy for the development of the tourism industry and taking into account the existing tourism potential of the united territorial communities of the Southern Region of Ukraine, taking into account: historical, economic, natural, geographical factors. Conclusions. Local governments need to improve the strategy for the development of the tourism industry and taking into account the existing tourism potential of the united territorial communities of the Southern Region of Ukraine, taking into account: historical, economic, natural, geographical factors, to unite efforts of public authorities and local governments. sectors of the economy to promote Ukraine in the world.