ВЛИЯНИЕ ЦИФРОВИЗАЦИИ НА СОЗДАНИЕ УСТОЙЧИВЫХ ГЛОБАЛЬНЫХ ЦЕПЕЙ ПОСТАВОК

Abstract

A key trend that has emerged in response to modern challenges and instability in the global economy has been the accelerated introduction of digital technologies as a means of ensuring sustainability, which in this context is understood as the ability of organizations to consciously build a complex interconnected environment and quickly cope with key vulnerabilities. The paper analyzes current approaches to strengthening the role of digital transformation tools in modern scientific literature: from the Internet of Things and blockchain to artificial intelligence (AI) and big data analysis as ways to increase transparency, flexibility and adaptability in global supply chains. The key patterns and trends in the digital transformation of supply chains identified by the analysis of international regulations and extensive data sets (McKinsey&Company, IDC, KBV, HFS Research, Deloitte Consulting, JPMorgan, PwC) are listed to disclose the degree of influence of instruments on financial performance, identify the best strategies and practices. The advantages and risks of implementing digital tools in companies related to the introduction of the Internet of Things, artificial intelligence and data analysis are assessed. A number of recommendations have been formulated for international organizations to find new guidelines in the changing environment of global supply chains. This improves the reliability of planning by allowing you to anticipate and mitigate potential failures and problems.