Abstract
The purpose of the study is to compare the selection attributes of traditional market and mega market in Gangwon Province. The traditional markets, Gangneung, Jeongseon, and Pyeongchang were considered for research target for the study. The survey was conducted from July, 10 to 20, 2017, using convenient sampling method. In total 500, 480 was used for the further analysis. Frequent, factor, and multiple regression analysis were used. In analysis several facts were draw. Firstly, major reason to visit traditional and mega mart was totally different. secondly, compare to the visitors of traditional market, mega market visitors spend more money with more frequent visits. Thirdly, compare to the visitors of traditional market, mega market visitors showed higher satisfaction level. Fourthly, In both the visitors of traditional market, mega market visitors draw four factors. Fifthly, to examine the relationship between satisfaction level of traditional market(mega mart) and factors, multiple regression was applied and ‘sales’ ‘accessibility’ showed the highest score by β =.411(traditional market) and β=.348(mega mart) each. In result suggestions for vitalizations of traditional market were represented.
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