Abstract
The article examines the main concepts of the development of the national IT industry in the conditions of globalization and the peculiarities of the functioning of the industry in the conditions of global challenges. The purpose of the article is to analyze the current state and development prospects of the Ukrainian IT industry in the context of globalization and to characterize the main challenges and problems facing it. The article used general scientific methods of analysis and synthesis, systematization and comparison of data. The author analyzed a set of factors affecting the development of the IT industry in Ukraine. It was determined that this industry is highly dependent on external factors such as politics, economy, society and technology. It was determined that today the Ukrainian IT industry is developing under the influence of global challenges, which exert their direct and indirect influence on it. The following challenges are highlighted: instability of the economic situation, insufficient infrastructure (including limited availability of high-speed Internet and high prices for IT equipment and software), cyber security risks and insufficient protection of customer data, lack of a sufficient number of qualified specialists, population migration, competition from other countries and IT companies. It has been established that the further successful development of the Ukrainian IT industry depends on the consideration and implementation of key development concepts in the context of globalization, namely: global expansion, digital transformation, openness of the industry, ensuring the proper quality of products and services, continuous training and development of employees. A PEST analysis of the development of the national IT market was conducted. The importance of ensuring the appropriate level of communication infrastructure, improving the education system and advanced training, promoting interaction between business and government, and creating a favorable legal, economic and technological system for IT companies was determined. It is emphasized that the main drivers of maintaining the profitability of the IT sector should be relevant state programs.
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