Abstract
Political marketing's communication is examined as a process of production and information transfer to the having a special purpose groups, and also receipt of feed-back, within the limits of the certain political marketing's program. The basic criteria of forming of political marketing strategy are separated in modern terms, in particular to Ukraine. It is rotined that the political advertising occupies the special place in the system of the political marketing and political marketing communication, carrying out considerable influence on forming of public opinion in relation to the subjects of policy. It is organically included in the of informative-communication complex of the political marketing, is the effective enough instrument of bringing in of new supporters to the certain subject of policy and stimulation of citizens to active political voice in certain direction, harmonizing political relations.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
