Abstract

The article generalizes the theoretical and methodological aspects of managing the strategic development of industrial enterprises in Ukraine. It is specified that the industry of Ukraine has always been and remains a driver of the national economy, both economically and socially. In this regard, today the issues of the need to form modern development strategies that can provide domestic enterprises with an appropriate level of competitiveness and image acquisition in the world market appear to be very acute. From this point of view, the generalization of theoretical aspects of managing the strategic development of industrial enterprises in Ukraine is relevant and appropriate, given the difficult macroeconomic conditions and the need to adapt economic entities to martial law. The characterization of basic strategies is generalized. The constituents of the strategy for managing the development of an industrial enterprise are defined. It is noted that the management of strategic development of industrial enterprises is a complex process that requires a sufficiently high level of management and the ability to make effective managerial decisions. It is found that it is impossible to imagine the process of managing the strategic development of an industrial enterprise without the presence of strategic potential, which provides the most effective ways to use resources, economic reserves and capabilities of an economic entity in order to maximize the effective implementation of its strategy. A number of indicators of local potentials of an industrial enterprise is presented. It is noted that an effective strategy for the development of an industrial enterprise lays down the prospects for economic growth and determines its positioning in the market. It is concluded that one of the important conditions for efficient management of strategic development of industrial enterprises in Ukraine today is the use of scientifically based approaches to strategic management along with practical experience in conducting business. The presence and development of the strategic potential of industrial enterprises will allow in the future to use the most effective ways and methods of using all available resources in order to make a profit and achieve strategic goals.

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