«Большое неопознанное движение». Фестивали в Волгограде как инструмент влияния на городскую среду и развитие территории

Abstract

The article discusses the concept of the festival as a form of organizing regional cultural life and a subject of
 cultural policy in the region, the current state of development of culture of Volgograd region. The authors present
 expert opinion on the work done on research of the festival movement in the Volgograd region of 80s – 90s of the
 XX century and now days. They examine not only festival practice, but the notion of the festival as a form of the
 organizing regional cultural life and the subject of cultural policy in the region. The authors analyze the current
 state of development of culture of the Volgograd region, the potential of cultural and symbolic resources of the region
 for the increase of its attractiveness for tourists, creation of conditions for changes in the social and economic
 situation in the region. There are comparative characteristics of socio-economic development of the Volgograd
 region and neighboring regions. It considers problems of development and preservation of the intellectual potential
 of the region. This article uses the materials of focus groups and in-depth interviews of organizers, idea creators,
 participants and spectators of the festivals. The participants of the festival movement formulate goals and objectives
 of the festivals, the conditions under which these festivals can become the factor of the region development.
 This study is an attempt to systematize the practical experiments with a view to develop approaches for the creation
 of the festival organization model as a form of territorial development with culture. The authors are experts in the
 field of cultural studies with theoretical and practical experience of implementing social and cultural projects.
 The article will be useful for office professionals and cultural managers, cultural specialists, potential authors of
 projects in the sphere of culture.