ДОСЛІДЖЕННЯ ІНВЕСТИЦІЙНОГО ПОТЕНЦІАЛУ УКРАЇНИ ТА НІДЕРЛАНДІВ: ПОРІВНЯЛЬНА ХАРАКТЕРИСТИКА

Abstract

In the article the authors substantiated the importance of studying world experience to increase the country's investment attractiveness, revealed the essence of the country's investment potential, and pointed out the main factors that affect the level of investment potential and used in calculating the country's investment attractiveness. Authors have considered the consequences of the COVID-19 pandemic for global investment flows. The place of Ukraine and the Netherlands in global investment flows is assessed. A comparative assessment of the natural-geographical, consumer, labor potential of Ukraine and the Netherlands was conducted. In particular, it was found that Ukraine has a high level of investment potential (favorable geographical location, natural resources, large consumer market and highly educated and at the same time relatively cheap labor), but foreign investors are reluctant to invest here, and in the Netherlands the situation with natural resources, geographical, labor, consumer potential is slightly worse, however, over the past decade the country remains one of the largest recipients of foreign direct investment in Europe. It is established that the reasons for this situation are the legislative, political, social, economic risks in Ukraine and the Netherlands and their impact on the investment climate in both countries. The tax policy, the level of corruption, quality and efficiency of public administration in both countries and their impact on foreign direct investment flows are studied. The ranking positions of the studied countries according to the indicators of investment attractiveness, namely the Index of Ease of Doing Business, the Global Innovation Index, the Corruption Perceptions Index, the Economic Freedom Index, and the Prosperity Index are analyzed. Based on the results of the study, priority areas of work in the field of increasing the investment potential of our state are formulated, namely: overcoming corruption, reforming the judiciary, regulatory and law enforcement agencies, stimulating innovative research and development, infrastructure development, investment freedom, protection of private property.