Abstract
The article examines comparative phraseological units with negative person evaluation in the Kabardino-Circassian language. The research objectives are as follows: to identify comparative phraseological units describing typical human sins, to determine what negative qualities they represent, to show their realization in a literary text. Scientific originality of the study lies in the fact that relying on an analysis of factual material, the authors for the first time identify the personality’s negative qualities represented through stereotypic images of wild and domestic animals. The findings indicate that the mentioned images are associated with such negative qualities of a human being as “negligence”, “helplessness”, “greed”, “malice”, ‘mercilessness”, etc.
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