ІННОВАЦІЙНІ ПІДХОДИ ДО МОТИВАЦІЇ ПЕРСОНАЛУ АГРАРНИХ ПІДПРИЄМСТВ В УМОВАХ ЦИФРОВІЗАЦІЇ

Abstract

The article considers modern innovative approaches that are used by agricultural enterprises to motivate staff in modern business conditions. Most farmers understand the benefits of using digital technologies in agriculture. According to representative polls conducted by the Bitkom industry association in Berlin, almost 90 percent of all agricultural enterprises link digitization to more efficient use of resources. More than half of the companies surveyed already use digital applications, especially smart agricultural machinery and farm management software. The potential of the global market for digital products and business models is huge. The trend towards high-tech systems is growing rapidly. The main prerequisite for the transition to high-tech systems is the expansion of broadband, as well as Internet access. Digital applications and platforms can significantly change the way knowledge is processed, transmitted, accessed, and used. For farmers, digital programs provide decision-making opportunities that were previously impossible, which could potentially lead to drastic changes in personnel management. As the number of smart machines and sensor networks in enterprises grows, as data continues to grow, industrial relations become increasingly data-driven, raising critical questions about how digital agriculture will need new professionals, support decision-making, and interact with potential regimes, knowledge processing and potentially violate them. This has significant implications for the entire staff knowledge system, including the roles and capabilities of those who provide consulting services to farmers, as well as those responsible for data analysis, and the organizations and institutions that link and support their work. The realities of digitalization are such that in order to maintain their competitiveness in the labor market, a person must constantly learn, develop in various ways and acquire new skills. In the digital economy, competitive advantage will be given to those who are able to change quickly and adapt to dynamic living conditions and are able to think creatively and on a large scale. But in any case, the organization of the system of remuneration of personnel should be based on the predicted style of management, which involves the creation of flexible structures.