Abstract

The goal of the research is to substantiate the necessity for more efficient usage of the state economic policy measures to ensure the fulfillment of Ukraine’s integration potential. Successful revision and implementation of tariff and non-tariff instruments should be aimed at better foreign trade regulation resulting in domestic producers protection on the Ukrainian market, their competitiveness enhancement on the world markets, as well as the growth of the national economy and the improvement of the well-being of the Ukrainian citizens. To achieve the goal, the following tasks are solved: 1) to reveal the essence of the high-quality foreign economic policy as the key factor for improving the competitiveness of the national economy taking into account the strategic goals, indicated in the National Economic Strategy for the period up until 2030, approved by the Cabinet of Ministers of Ukraine; 2) to summarize the theoretical-methodological and organizational-practical aspects of the use of a wide range of protective trade policy measures by various countries in order to capture new markets and to strengthen their positions on the already captured ones in the context of trade wars and integration processes development; to underline that the economic policy of Ukraine is to be more flexible and responsive to challenges caused by the geo-economic processes; 3) to analyze the formation of the integration potential of Ukraine in view of all the free trade agreements (FTAs), concluded since the country’s independence; to identify the obstacles on the way to fullfilling Ukraine’s integration potential and to justify the need to revise, deepen, expand, or abandon some FTAs; 4) to determine the prospects for Ukraine’s integration potential realization as the prospective member of the European Union (EU), to examine the possibilities of expanding the geographical presence of the Ukrainian products, paying special attention to the trade agreements, concluded by the EU, especially with countries and regional blocks in Asia and Africa where Ukraine’s exports are to be increased according to the calculations. Obtaining the status of a full member of the EU opens up for Ukraine the possibilities of its inclusion in all those agreements concluded by the EU. However, in the case of Ukraine’s joining the EU, the consequence is that all agreements signed by Ukraine before obtaining the EU membership, upon accession to the EU, will either acquire the status of the EU agreements or lose legal force. Still, before becoming a full member of the EU, Ukraine can conclude FTAs guided by its own interests. Therefore, state power authorities, accountable institutions, all responsible for carrying out foreign trade policy, should use the opportunities to defend the interests of the national producers during the revision of the concluded FTAs, the negotiations before signing new FTAs, as well as during the revision of the conditions of membership in the World Trade Organization. The new state economic policy is to be taken more seriously in terms of its practical implementation.

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