Abstract
The extended idea about “professional network” has been developed based on the concept of “social network”.
 The main features and tasks of professional social networks have been revealed. The task of management
 in social and professional networks which demanded formalization of criteria and models of their
 functioning has been set. Professional social network has been represented as a graph model. Known
 models of influence in social and professional networks have been considered and described in detail from
 the point of view of their analytical representation. The main features of professional networks influence
 on society and production have been revealed. Possibility for mass distribution of information by means
 of professional social networks has been analyzed. A mechanism for network agents’ opinion formation
 on the basis of authoritative opinion and a trust vector has been revealed.
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