Abstract
Transliteration is a frequent translation technique described in scientific literature as integrity of transformation methods used in translation. Such a statistical approach to analysing the mentioned technique does not take into account numerous cultural factors significantly influencing the efficiency of translation. Meanwhile, just these factors often determine the choice of transliteration methods. Considering the above mentioned, the article analyses the cultural factors determining the choice of transliteration methods. The dominant cultural and sub-cultural factors are identified. The study is conducted by the material of the living Chinese language. The research material includes newspaper articles, literary works, etc. Relying on the findings, the author suggests principles for choosing an optimal transliteration method.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
