ФУНКЦІОНАЛЬНІ ПАРАМЕТРИ АНТРОПОНІМІВ ЯК ОДНОГО З РІЗНОВИДІВ ФАКТИЧНОГО МАТЕРІАЛУ В МЕДІАТЕКСТІ

Abstract

The main objective of the study is to reveal the functional parameters of anthroponyms in the media texts. Methods of investigation: the method of media texts monitoring, the comparative method; the method of contextual analysis, the methods of functional analysis. Results. Anthroponyms in media texts contribute to the exact reproduction of facts, the display of a certain time-space. The use of an anthroponym in the media gives its bearer greater social significance; silencing an anthroponym demonstrates a desire to remove its bearer from the public agenda. Anthroponyms can reflect person’s social connections, inform about a belonging to a certain national, ethnic, age, social group. Conclusions Anthroponyms give media text more credibility, because they inform about a specific person in specific realities, personalize information. Anthroponyms are capable to mark time-space, therefore the actualization of proper names can be a means of transferring to another time, informing about forgotten historical facts and persons. Given the ability of anthroponyms – the names of famous persons – to be reduced, the journalist should take into account the possible difficulties of identifying such a person in a different time-space or under the condition of insufficient recognition. Entering the language game, anthroponyms are actualizing simultaneously meanings associated with different time-spaces, such ability can be effectively used to draw historical or cultural parallels, create an expressive load. Given the ability of anthroponyms to increase or decrease social status, journalists should be responsible in the selection of proper names as part of the factual material of the media text. Marking through anthroponyms the connection with national, social, age groups makes these words unique identifiers of the division into “own” or “strangers”, demonstrates the attitude of the speaker towards the bearer of his own name. Significance. The revealed functional parameters of anthroponyms as part of the actual material of the media text provide journalists with ample opportunities for the implementation of various communicative tasks. Key words: media text, anthroponym, factual material, language picture of the world, time-space, social communications.