НАПРАВЛЕНИЯ СОВЕРШЕНСТВОВАНИЯ ЭКОНОМИЧЕСКОГО И МАРКЕТИНГОВОГО АНАЛИЗА В СИСТЕМЕ ОБЕСПЕЧЕНИЯ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ ПРЕДПРИЯТИЯ

Abstract

The article discusses the need for economic and marketing analysis in the activities of economic entities. It is proved that economic and marketing analysis is important in the system of economic security of any enterprise. The article presents the tasks of economic and marketing analysis in the field of economic security of the enterprise. The directions of economic analysis of the economic security of the enterprise: analysis of the dynamics and structure of the volume of activity, analysis of the dynamics and structure of costs and profits (the General component of economic security); analysis of structural dynamics and efficiency of the use of property potential (technical and technological component of economic security); analysis of structural dynamics and efficiency of personnel (personnel component of economic security); analysis of liquidity, solvency and financial stability (financial component of economic security). It is proved that it is a comprehensive analysis of all the proposed areas at the same time will contribute to the timely identification of threats to economic security. The algorithm of the analysis of technical and technological component of economic security of the enterprise is offered. The article also describes the directions of analysis of the market component of economic security, the indicators and methods necessary for the implementation of marketing analysis in enterprises. Research methods: General scientific methods of dialectics, analysis and synthesis, induction and deduction, abstraction, comparison, complexity and others. Research results: development of theoretical and methodological provisions of the economic and marketing analysis of the enterprise. It is concluded that the economic and marketing analysis will allow to make informed management decisions and improve the economic security of the enterprise.