Abstract

The article analyzes a process of the ‘hybrid war’ constructing as a political discourse in Western media space at the initial stages of its formation and promotion in 2014. Using the discourse analysis and process-tracing methods, the author detects principal actors involved in the process, reconstructs the sequence of events in the course of establishing and elaborating the ‘hybrid war’ discourse and analyzes transformation of meanings of that discourse proceeding from interests of actors involved into its elaboration. The analysis presented in the article led to the following conclusions: 1) discourse about Russia’s ‘hybrid war’ against the West was formulated in the spring of 2014 for substantiation of Ukrainian narrative on ‘Russian aggression in Ukraine’ and consolidation of the confrontational nature of relations between the West and Russia; 2) at the initial stage of discourse elaboration and dissemination the key role in this process was performed by representatives of non-governmental analytical institutions of the Baltic States, Poland, Ukraine and Great Britain, and in its formalization at the international level – the NATO official representatives and institutions; 3) in conceptual respect the ‘hybrid war’ discourse, combining into a single whole the conventional, irregular and information warfare, facilitated ‘étatisation’ of non-traditional security threats, “militarizing” the “soft power” and criminalizing the conventional ways of inter-state competition.

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