Abstract
The article is devoted to the problem of the relationship between technology and poetry, first posed in contemporary philosophy by Martin Heidegger. Due to the qualitative changes in technology and the transition from industrial capitalism to post-industrial capitalism this issue becomes relevant again. Since the philosophy of technology has long focused on the problem of the machine, it should be put in a more modern context. The research reconstructs the contradictions defined by the Heideggerian philosophy of technology between technology and poetry, understood as the essence of language and creative activity. The paper shows that modern technology, which primarily involves the communicative abilities of an employee, largely eliminates the contradiction between technical and poetic in the field of art and labor. This makes it necessary to rethink the role of technology in the process of achieving harmony between technology and language. Thus, the author concludes that although the phenomenon of alienation persists, technology can become a means to overcome it, provided that it is appropriately articulated.
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