СТАН І ПЕРСПЕКТИВИ РОЗВИТКУ РЕГІОНАЛЬНИХ РИНКІВ ПРОДУКЦІЇ ПТАХІВНИЦТВА В УМОВАХ ЄВРОІНТЕРАЦІЇ

Abstract

The article examines the influence of European integration processes on the conditions of functioning of regional markets of poultry products of Ukraine. The importance of the poultry industry for the development of the agricultural sector of the country’s economy and ensuring food security has been clarified. The impact of the export of poultry products on the development of production, the unification of products, the reduction of their cost price, the introduction of a flexible price policy, the improvement of the professionalism of employees due to the exchange of experience during migration processes, the increase in the competitiveness of products on both foreign and domestic markets is determined. The dynamics of the balance of consumption of meat and meat products in recent years have been analyzed, which showed growth trends and an excess of the growth rate of product exports over imports, while the share of imports in consumption tends to decrease. The dynamics of export and import of chicken meat by countries of supply are characterized: the largest volumes of Ukrainian chicken meat exports are delivered to the Netherlands, the second position in terms of supplies is taken by Saudi Arabia. The dynamics and share of the export of poultry products in the total production were analyzed, which showed a gradual increase in the production of poultry meat and eggs, with a simultaneous increase in the share of exports. The degree of dependence of the total volume of poultry meat production and export was determined, the calculations proved a strong inverse positive correlation between the rates of growth (decrease) in the volume of production and export. The main tasks and peculiarities of functioning of regional markets of poultry products are characterized. The regional market of poultry products regulates the degree of market saturation, product differentiation strategies used depending on market segmentation, and the effectiveness of the distribution policy. The state, problems and prospects for the development of poultry production during military aggression and the importance of European integration support for Ukrainian agribusiness are clarified. Support for Ukrainian producers of poultry products was provided by the EU countries and Great Britain, which canceled import duties and quotas on imports from Ukraine and provided opportunities for increasing export volumes and reviving foreign trade.