Abstract

This paper examines how Tsukioka Yoshitoshi(月岡芳年,18391892) used the method of OneSource Multi Use on his Ukiyo-e of Yōkai by focusing on the two series, <One Hundred Ghost Stories of China and Japan(和漢百物語)>(1865) and <New Forms of Thirty- six Ghosts(新形三十六怪選)>(188992). In the Edo culture, imitation and creation took place beyond the boundaries of genres to the extent that it can be said to be the origin of modern Japanese Media mix culture. In the Edo Period as a point of development of Japanese pop culture, it was intended to reconsider the Japanese culture of imitation and creation by exploring the contents of Yōkai that permeated various kinds of media with modern sense. In fact, it is found out that the work of Yoshitoshi Original did not exist in his Ukiyo-e of Yōkai. Nevertheless, Yoshitoshi's works have not become undervalued or faded today. Rather, they are newly being published and displayed in modern times. He used classics, popular literary works of the time, and materials selected in other existing Ukiyo-e. It is worth noting that his main methods used repeatedly were the use of stories and characters, and the parody of famous literary works or woodblock paintings. The method of OSMU(Media mix), which is commonly used in modern visual media, has also identified in Yoshitoshi's Ukiyo-e of Yōkai. Yoshitoshi's excogitation on visual media will still be worth exploring today in that Yōkai still has the value of merchantable quality and enables us to explore the discovery of past of the popular Edo-Meiji aspects and the possibility of utilizing cultural contents.

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