제주관광의 장기수요변화가 수명주기 형태를 보인 원인 분석

Abstract

This study discussed the life cycle of Jeju tourism and why this changes in tourism demand came about. It verified the correlation between changes of income levels in each country (Korea, Japan and China) and changes in long-term demand for Jeju tourism. According to the analysis, the first growth period of Jeju tourism in the 1980s was the result of increased income levels in Korea and Japan. And the second growth period in the 2010s was the result of China’s economic growth, along with the economic effects of low-cost airlines entering the market. As a result, the demand for Jeju tourism has increased in the mature stage since 2016, and the growth rate will remain stagnant for a long time. In this context, the study confirmed that long-term changes in the demand for tourist destinations have been almost consistent with changes in the income level of tourists. And it can be understood that the life cycle of tourist destinations is a tourism phenomenon shown in the early stages of the industrialization. Therefore, this research suggests that in terms of marketing strategy, various support will be provided to reduce the cost of access to tourist attractions rather than the cost of staying there.