Abstract
Relevance. In the modern world, neural networks are playing an increasingly significant role in various fields of activity, including management in companies. The use of neural networks in management practice can lead to significant changes in the methods of decision making, data analysis, forecasting and optimization of business processes. Therefore, it is important to explore exactly how neural networks influence the development of management practices and what new opportunities they provide for companies to improve efficiency. Goal. The purpose of this study is to study the influence of neural networks on the development of management practices in modern companies and to identify the main aspects that determine this process. Tasks: - Analysis of current trends and applications of neural networks in business management. - Study of the advantages and disadvantages of using neural networks. - Development of recommendations for the effective use of neural networks in management in modern companies. Research results: The specifics and main current trends in the development of neural networks are analyzed. Examples of their use in different companies are considered. Both the advantages and disadvantages of neural network technologies are identified. Recommendations have been developed for the effective use of neural networks in management in modern companies.
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