Економічне та організаційне забезпечення розвитку туристичного сектора України

Abstract

The article is aimed at adapting the world experience in terms of supporting the tourism industry in the context of the pandemic and developing a methodology for economic-organizational provision for the development of the tourism sector of Ukraine. The analysis of world experience indicates such priority spheres of policy to support the tourism sector as protection of tourism industry workers, fiscal support and provision for liquidity of tourist facilities. At the same time, the instruments for the economic-organizational development of the tourism sector include the balance of interests of every tourist in particular and tourism sector in general, the support of small and medium-sized enterprises in the tourism sector, the formation of mechanisms for the renovation of tourism sector. The dominant tendency in the tourism industry remains the digitization of tourist services and the transfer of a significant part of advertising activities to the global network Internet. The emphases on ensuring sustainable development related to environmental protection and climate are shifting. The measures related to the promotion of new tourist services in the context of the formation of a holistic image of countries or regions, provision for high-quality jobs in the tourism sector as counteraction to high turnover of workers and the problem of seasonality of services appear to become relevant. An analysis of the situation in the tourism sector indicates the actualization of the transition to local and regional values. Taking into account the fact that in Ukraine the tourism sector is represented mainly by small and medium-sized enterprises, a number of measures are proposed to support such enterprises, including the scheme of the State-issued tourist vouchers; the State-based financial support of enterprises; improvement of regulations governing the tourism business; optimization of quarantine security measures and the creation of a special online platform for supporting tourism sector enterprises. The focus is on developing systemic solutions for small and medium-sized enterprises in the tourism sector, taking into account their critical role in solving employment problems and development of innovations.