Μελέτη και Σχεδιασμός Εταιρικής Ταυτότητας

Abstract

The dissertation entitled Study and design of corporate refers to the study and creation of corporate identity based on the context in which the company operates, makes corporate decisions and creates its corporate products. This framework is considered important as it affects the form of corporate products and consequently their interaction with stakeholders. The theoretical part of the study analyzes the concept, structure and characteristics of corporate identity, criteria and design parameters that contribute to the success of the company's strategic goals. It is now widely accepted that corporate identity is an effective strategy tool imposed by competition in emerging economies. The various organizations place great emphasis on it as it helps them to differentiate themselves from other competitors, to attract interested people and to adapt to new markets. The next section is the research part of the work with the analysis of the internal context, in the space to which the design refers. The characteristics of the field of standardization of fresh fruits and vegetables are presented, the company to which its design, vision and goals are addressed. Then the external context is mentioned, in the competing companies and their products, in order to understand the context surrounding the brand that will be designed. Beyond any strategy, it is imperative that brands follow the trends in corporate aesthetics if they want to keep up with the needs of today's consumers. Finally, the final proposed solution of the design proposal is presented, which includes the elements of the corporate identity.