Abstract
The article analyzes the phraseological periphrasis of the Ukrainian language which denote the state of prosperity on the material of modern Ukrainian press. One aspect of functional and stylistic approach to the study language means of expression of social and political press is to determine the role and place phraseological periphrasis as an important means of expressive reflection of the current changes taking place in all spheres of society. The functioning phraseological periphrasis in the modern Ukrainian press caused by extralingual factors that depend on the current events of political, economic, social and cultural life of society. The phraseological periphrasis allows to diversify the newspapers speech to draw attention to the text, sharp social and political problems, and enhance the expressiveness and efficiency of language means. The phraseological periphrasis denoting the prosperity and rich people, whose profession, is in most cases, related to government activity. In the text of modern Ukrainian press the phraseological periphrasis denoting the state of prosperity the function with the aim of expanded descriptions of certain social and political facts, events, conditions, transmission emotionally and expressive attitude towards them. Key words: periphrasis, phraseological periphrasis, modern Ukrainian press, richness, prosperity.
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